The Agonist
[ăg′ə-nĭst]
An agonist, derived from the Latin word agnista, which means contender. By definition, an agonist is a muscle that contracts while another relaxes, an agonist produces an action while others sit idle. An agonist is also an advocate or champion of a particular cause or idea, a catalyst for change.
Inspired by Temple Bruer Wines' long-standing dedication to sustainable practices, The Agonist range is the romantic anthology between organic farming and scientific inquiry.
Hand-picked, single vineyard, limited release, alternate varietals; every wine in The Agonist range is 100% organic, low preservative, carbon-neutral and vegan-friendly.
Scope of work:
- Brand strategy
- Brand identity
- Copywriting (wine labels and collateral)
- Product launch
- Public Relations
- Digital campaign
- Direct sales campaign
Flatlay image courtesy of Noma Dube.