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Hayley Conolly

Functional and Luxury Food

Based within the Agriculture, Food and Wine division of Primary Industries and Regions SA (PIRSA), I was contracted to manage the communications and engagement activity for special projects. Primarily, this involved translating government-speak into everyday language for various stakeholders ranging from political, media, industry bodies and businesses.

The Functional and Luxury Food Project aimed to identify growth opportunities in Asia and Australia through the development of value-added food, beverage and wine products.

Scope of work:

  • Communications and engagement strategy
  • Industry relationship building 
  • Stakeholder engagement
  • Communication of key messages through public relations, marketing collateral and events
  • Ministerial media releases, briefings and editorial


Client: Primary Industries and Regions SA (PIRSA)