Don the Bowler Hat
‘Don the Bowler Hat’ was an integrated campaign that incorporated above the line advertising, social media and retail promotional activity around Wirra Wirra’s Scrubby Rise label. The national campaign encouraged users to take a selfie with the Scrubby Rise bowler hat for the chance to win a trip to London.
Scope of work:
- Campaign concept and strategy
- Application development
- Corporate partnership with Singapore Airlines and the City of London FestivalÂ
- Campaign and community management
- Out-of-home, radio and digital advertising
- Public Relations
- In-store activationsÂ
- Blogger and social influencer outreach
