Don the Bowler Hat
‘Don the Bowler Hat’ was an integrated campaign that incorporated above the line advertising, social media and retail promotional activity around Wirra Wirra’s Scrubby Rise label. The national campaign encouraged users to take a selfie with the Scrubby Rise bowler hat for the chance to win a trip to London.
Scope of work:
Campaign concept and strategy
Application development
Corporate partnership with Singapore Airlines and the City of London Festival
Campaign and community management
Out-of-home, radio and digital advertising
Public Relations
In-store activations
Digital influencers outreach
